At last, HMD Global has acquired the Nokia Asha brand via the EU Intellectual Property Office (EUIPO). Although, no information has been provided officially by the HMD Global or the EUIPO. Nonetheless, the users may expect that the Asha brand name will be used by the Finnish company for the smartphones that do not carry the features of the phones that belonged earlier to Asha brand.

According to the official site of EUIPO, the trademark application was filed in October 2011. The Nokia-focused blog LoveNokia highlights that the trademark will help the company to build those computer software platforms that can be used both in mobile telephones and smartphones as well as the wireless communication services.

If the recent reports of Counterpoint Research are to be believed, then the Finnish company has shipped in the third quarter of 2017 about 2.8 million Nokia Android handsets with 13.5 million Nokia feature phones. Although ranked third in the list of top feature phone makers, HMD Global is 16th with respect to leading smartphone brands. Apart from this, the research firm that has provided this information has made it clear that the most highlighted smartphone models by the company in 2017 were the redesigned Nokia 3310 and Nokia 8.

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Coming back to the Nokia 1, which is the first Android Go smartphone by HMD Global, it is expected that the entry-level device will be launched in March or in late February, at MWC 2018 in Barcelona, Spain. Furthermore, the phone is rumored to run the stripped-down version of Android Oreo and will carry a plastic rear side. It is also expected that the phone will be accompanied with preloaded apps like Files Go, Google Go, Google Maps Go, etc. Let’s see how much the company takes benefit from the Asha brand and how Nokia 1 will be received by the users.