Jivi Mobiles Takes The Competition Head-on, Launches 5 New 4G Smartphones

The local smartphone maker, Jivi Mobiles has started its second innings in the country by launching 5 new 4G smartphones in a price bracket of Rs 3,333 – 6,599.

Aimed at budget buyers, the new Jivi mobiles come with a number of tempting benefits like the double warranty wherein the buyer will get a free screen replacement and a free handset replacement in case any issue crops up in the first 111 days of purchase. Moreover, the customer will be getting protection gears – tempered glass, protective case and flip cover – absolutely free along with the standard accessories.

Speaking on the launching occasion, Mr. Pankaj Anand, CEO, Jivi Mobiles, said, “We are extremely happy to launch our smart phone range for our discerning customers. At Jivi, the focus is on providing the best technology at competitive prices. Our research team has worked tirelessly in making this a reality. We are one of the very few companies in the country to offer such a wide range of smart phones at such amazing price points and we are the pioneers in offering 111 days warranty as well. All our devices and chargers are Bureau of Indian Standards (BIS) approved. The products would be ‘Made in India’, in our facility in Delhi. ”

The brand ambassador of Jivi Mobiles, Irrfan Khan also expressed his views, “I have always known Jivi to be an inspirational brand in India as they have assiduously worked towards achieving their goal of providing cutting edge technology at best prices to the customers. The new range of smart phones is a proof of their commitment and 111 days replacement warranty is an offer we have never seen before. I am very happy to be associated with Jivi Mobiles and would love to see through this association for a long time.”

The highlight of this launch is certainly the 111-day replacement warranty which calls for the handset replacement in case of any hardware defect in the first 111 days of the purchase. Another benefit of this 111-day replacement scheme is the free screen replacement once in the said period of buying.

Let’s have a look at the five 4G smartphones launched by Jivi Mobiles and what they offer.

Energy E3

The most competitively priced smartphone among the 5 mobiles launched; the Energy E3 is available at a price of Rs 3,333. It is equipped with features like the 4G VOLTE, 4GB ROM, Android v6.0 (Marshmallow), 512MB RAM, 4.0-inch display with 480×800 resolution and a Quad Core 1.3 GHz processor. Backed by 1800 mAh battery, the E3 gets a decent quality 5MP primary rear camera and 2MP front camera. You can choose your Energy E3 smartphone in three different colours – Black, Gold and Blue.

Energy E12

Priced at Rs 3,699, the Energy E12 smartphone comes loaded with features like 8GB ROM, 1GB RAM, 4G VOLTE, Quad Core 1.3 GHz processor, Android v7.0 (Nougat) and a 4.0-inch display with 480×800 resolution. Backed by a 2300mAh battery, the Energy E12 gets a 5MP primary rear camera and a 2MP front camera. You can opt for the Energy E12 smartphone in two evergreen shades – Black and White.

Prime 300

The third smartphone in the list is the Prime 300, which is packed with a 4G VOLTE, 8GB ROM, 1GB RAM, Quad Core 1.3 GHz processor, Android v7.0 (Nougat), 5.0-inch display with 480×800 resolution and 2.5D glass on top. It gets a superior primary camera with 8MP while the front gets a 5MP camera. Powered by a 2500mAh battery, it is offered in two colour options – Grey Black and Gold Black. The handset costs Rs 4,999.

Prime 390

Tagged at Rs 5,799, the Prime 390 smartphone gets further upgrade over the Prime 300 and costs Rs 800 more than the Prime 300. The feature list includes Android v7.0 (Nougat), 16GB ROM, 4G VOLTE, 1GB RAM, 5.0-inch display with 720×1280 resolution, Quad Core 1.3 GHz processor and 2.5D glass on top. Additionally, the Prime 390 gets an 8MP primary rear camera with flash and front camera of 5MP. Backed by a 2400mAh Li-Po battery, it gets Finger Print Sensor as a new feature. It is available in two colour options – Grey Black and Gold Black.

Grand 3000

Costing the highest in the five 4G smartphones range launched by Jivi, the Grand 3000 is priced at Rs 6,599. It gets a 13MP primary rear camera and a 5MP front camera. It gets finger print sensor, 4G VOLTE, Android v7.0 (Nougat), Quad Core 1.3 GHz processor, 16GB ROM, 2GB RAM, 5.5-inch display with 720×1280 resolution and 2.5D glass on top. The Grand 3000 handset is backed by a 3,000mAh Li-Po battery.

With an investment of Rs 200 crores, Jivi Mobiles has set up two new production plants. Spread over an area of 15000 sq. ft., the first facility of the local mobile giant is located at Mahipalpur, New Delhi where it would be catering to the North and East India demands the mobile phones. Having an employee base of nearly 350 employees, this facility has an immense potential of rolling out 7 lakh phones every month. However, Jivi Mobiles’ second facility in the Lonavla, Maharashtra state is yet to be operational.  Once fully functional, it will be catering to the Jivi mobile demands in the Sothern and Western parts of the country.